Blockchain incubators by and large are fairly private and enclosed centres where control is paramount.
While this is beneficial to provide a smooth operating model day in and day out, these programs still need to recruit developers and attract commercial interest to remain viable.
This is where a level of sophistication in the marketing realm can really improve matters, ensuring there is enough buzz and resources being directed into the initiative.
We will outline some of those marketing techniques that have proved effective.
Being Specific on Incubator Details
Ambiguity and confusion kills all momentum with blockchain incubators. It is fundamental for these enterprises to be specific on how long the program runs for (if there are fixed dates and scheduling), what the stated objectives are, where the incubator happens to be located and whether or not standarised startup terms have been developed.
Be On Brand
There is the risk for these programs when they do not stick to one name, one identity and one brand. Give the range of incubator participants, mentors and others who feel as though they have a stake in the enterprise, it is easy for individuals to be off message and fail to adhere to the central objectives of the program. It should be viewed in the same context as a business for purely branding purposes, ensuring that men and women see the incubator as an attractive proposition that understands its key targets and directives.
Become a Friend of The Press
Exciting new technology adventures make for great stories. There is nothing that the media love more than telling those stories to their viewers, readers and listeners. Blockchain incubators who develop connections with the press are able to broadcast that message to thousands or potentially millions of individuals. What makes the program unique? Why would anyone want to be involved? How will this disruptive technology improve people’s lives? These are questions that the media will want to know and share with their community.
Tap Into Social Media
Social media has a central presence across all domains in 2020 and for blockchain incubators this state of affairs is no different. Some brands will even go as far to include social media influencers in this field, allowing their thousands of followers to tap into the program and build a direct link. Yet this is a niche that does not exactly warrant that type of attention, leveraging platforms like Facebook, YouTube, Instagram, Twitter and LinkedIn to cater to a range of different demographics.
Develop a White Paper
Aside from the branding and networking exercises that are essential for blockchain incubators to create traction, the creation of a white paper will be another box that should be ticked. A white paper works as an authoritative report that explains to readers what is involved in the program and what is the underlying approach behind the development. This is where the hierarchy are able to enjoy more leeway, giving them scope to delve into the detail without being limited by a webpage, a podcast or a news article in a magazine. It is an environment where blockchain incubators don’t need to moderate or filter their message through a specified medium.
Showcase Positive Case Studies for Graduates
Who actually came through blockchain incubators to thrive in the world of cryptocurrency? If there are positive case studies to be showcased to the rest of the world, then they need to know about it. It is an approach that works just as well for businesses and universities where they offer an environment to learn, develop, thrive and go on to the next step of their career. These spaces are pathways for people to transition to another level, and if there are tangible examples to be seen, then they have to be made available.